Content & Social

What you get

Consistent, relevant content is one of the most underused tools a local business has. A regular blog post or social update tells Google your site is active, gives customers a reason to trust you, and keeps your name in front of people before they need you. Most business owners know this but never have time for it. We handle it.

Included:

• Monthly blog posts (written in your voice)
• Social media posts (platform of your choice)
• Content calendar
• Photo caption writing
• Google Business Profile post updates
• Quarterly content performance review

How it works

Step 1: Onboarding We interview you about your business, your customers, and the topics you actually know. We build a content plan.

Step 2: Drafts Posts are written by us and sent to you for approval. You can edit or approve — typically takes 10 minutes.

Step 3: Publish & Monitor We publish, schedule, and monitor. You get a monthly report.

Why consistency matters more than perfection

One brilliant blog post a year does nothing. Consistent, useful content — even if it’s modest — builds authority and trust over time. Google rewards sites that stay active. Customers trust businesses that share useful information. We’d rather publish twelve solid posts a year than zero perfect ones.

What we write about

• How-to guides (“How to find a trustworthy electrician in [suburb]”)
• Behind-the-scenes (a day on the tools, a team win)
• FAQs that match what customers actually search
• Case studies (with client permission)
• Seasonal content (spring pest control, EOFY bookkeeping tips)

Who it’s for

Businesses that:

• Have a website but nothing new on it
• Tried managing their own social and gave up
• Want to build a Google-friendly content library without writing it themselves

What we don’t do

Ghost-writing misleading reviews. Bulk AI-spam content. Paid social ads (that’s a different service). Everything we write is honest, on-brand, and useful.

FAQ

How do you match my voice? We interview you, read your existing content, and share the first draft for feedback. Most clients stop editing after month two.

How many platforms? We recommend starting with one social platform + your Google Business Profile. Add more when you’re getting results.

Can I post my own content too? Absolutely. We build the baseline; you add what you want on top.