The local business online presence blog.
Practical tips. No fluff. Written for Australian business owners.
Why your Google Business Profile matters more than your website homepage for a local trade
For most local trades, Google Business Profile drives more customer calls than the homepage. Here's why — and how to make the most of it.
The five things that quietly break on a small-business website and cost you leads
Most small-business websites are losing leads because of five silent problems. Here's what breaks, how to spot it, and how to fix it.
What a good 'About' page actually does for a local business
The About page isn't about you — it's about why a customer should trust you. Here's what makes one work, and what most local businesses get wrong.
How to ask for a Google review without feeling awkward
Most local business owners know they need more Google reviews but hate asking. Here's a practical, low-cringe approach that actually gets results.
A website isn't a billboard — it's a receptionist
Most local businesses think of their website as a digital brochure. That's why most local business websites don't work. Here's a better way to think about it.
Local-first: why we hire in the town your business is in
LBA hires local team members in the regions we serve. Here's why that decision matters for the businesses we work with — and for the towns we're all in.